A 5-Part Framework for Increasing Agency Margins with Pete Caputa
Join our host and Head of Partnerships, Logan Lyles, and our special guest, Pete Caputa, CEO of Databox, as they dig into the five key components to increasing your agency margins.
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Join us on-demand
Every agency leader wants better margins and higher profits but there’s a lot of conflicting advice out there about where to start.
Based on his interactions with thousands of agencies, Pete Caputa (CEO of Databox) says the key is turning your business into a consulting firm – and he’s written the playbook on how to do it.
Join us on-demand and get a front-row seat to hear Pete’s framework for helping agencies grow and scale.
What you’ll learn:
The advantages of adding strategic consultation to your agency offerings, moving beyond the project-by-project approach
The 5 steps your agency can take to create your own playbook for repeatable client success
Insights into Pete’s process at Databox and how he uses benchmark data to guide his strategy.
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Pete Caputa - Guest
A trained engineer, Pete saw the marketing potential of the internet in the late '90's. He learned digital marketing and launched his own firm in 2001. In 2007, Pete joined HubSpot as the 15th employee where he started the agency partner program and grew it to $100M in <8 years. He joined Databox as CEO in 2017 where he's continued his work helping 1,000s of agencies grow and scale.
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Logan Lyles - Host
Logan Lyles is the Head of Partnerships at Teamwork, a project management platform built for scaling client work. Logan previously served in several leadership roles at Sweet Fish, a B2B podcast agency serving mid-market SaaS companies. Taking over sales from the agency founder in 2018, Logan helped triple the business in his first 6 months. He also played a key role in landing the agency on the Inc 5,000 List (twice), while helping the company both 10x headcount and increase ARR by 1,283%. Logan works from his home office (that’s slowly becoming a mini video studio) alongside his labradoodle, Mack, in Castle Rock, CO.
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