• Agency Life
  • On-Demand Webinars

The Value-Based Pricing Myth: Why It's Not For Every Agency

Value-based pricing has been a hot topic in the agency space for some time now. It's often seen as a lift-and-shift replacement for the billable hour that will make your agency more competitive and profitable in the long run.

But is value-based pricing the right approach for every agency and client? Or is the billing process far more nuanced and complex than a one-size-fits all approach allows?

What you'll learn:

  • The pros and cons of value-based pricing models

  • The alternative pricing model options available to you and how they work

  • How to set up your operations based on these different models (and how to sell them to your clients)

  • How all of this impacts the way you structure your agreements and contracts to get the best results

Learn more

Speakers

Logan Lyles

Head of Partnerships at Teamwork

Logan Lyles

Logan Lyles is the Head of Partnerships at Teamwork, a project management platform built for scaling client work. Logan previously served in several leadership roles at Sweet Fish, a B2B podcast agency serving mid-market SaaS companies. Taking over sales from the agency founder in 2018, Logan helped triple the business in his first 6 months. He also played a key role in landing the agency on the Inc 5,000 List (twice), while helping the company both 10x headcount and increase ARR by 1,283%. Logan works from his home office (that’s slowly becoming a mini video studio) alongside his labradoodle, Mack, in Castle Rock, CO.

Marcel Petitpas

Co-Founder & CEO at Parakeeto

Marcel Petitpas

Marcel Petitpas is the Co-Founder & CEO of Parakeeto, a company dedicated to helping agencies measure and improve their profitability by streamlining their operations and reporting systems. In his work as a speaker, podcast host, and consultant, he's helped hundreds of agencies around the world measure the right metrics and improve their operations and profitability.

Amber Kemmis

COO at Instrumental Group

Amber Kemmis

Amber Kemmis is the COO of Intrumental Group, North America - an elite HubSpot partner. In addition to being a HubSpot veteran, she's a longtime agency leader with a passion for people, processes, psychology, and building operations to support revenue growth.

Sharon Toerek

Principle Owner at Toerek Law

Sharon Toerek

Sharon Toerek is the Principle Owner at Toerek Law. She focuses her practice on helping independent marketing and creative services agencies protect and monetize their intellectual capital, and manages the legal implications of their marketing and advertising work. Sharon frequently speaks and presents to professional organizations, advertising agencies, and marketing teams, and has created and presented numerous training sessions to industry professionals that enable them to recognize legal issues and protect their valuable work and rights.

Watch webinar

Latest Webinars
View all
Webinars | Operations

Discover key insights and learnings from our brand new State of Agency Operations Report. Learn proven strategies to optimize workloads, enhance client relationships, and leverage AI for better results.

Webinars | Operations

According to Gartner, 80% of IT projects fail, resulting in cost overruns, missed deadlines, and unmet expectations. Join our live webinar to discover the two biggest mistakes IT services make when implementing a new SaaS tool - and how to avoid them.

Webinars | Operations

Client services firms of all types struggle to quickly and easily understand their team's capacity at-a-glance. Join our live webinar to discover a better way forward.

Webinars | Growth

Your agency's efficiency and profitability depend on one vital metric: Your Utilization Rate

Podcasts | Growth

How to leverage AI for growth within your agency, and the most common pitfalls to avoid.

Webinars | Operations

In this webinar, you’ll hear from 3 Elite HubSpot Solutions Partners about how they’re leveraging a newly launched integration between HubSpot and Teamwork.com to optimize the entire client lifecycle from brand new lead to loyal raving fan.

Webinars | Operations

Learn how to stop scope creep from ruining your client relationships and agency's profitability.

Webinars | Operations

Learn about the impact of AI on agency growth and how to leverage this technology for your agency.

Webinars | Operations

Deep dive into the results of our brand new global agency operations study

Webinars | Operations

Learn how to create a time tracking framework that keeps your team engaged