If your agency does creative work, it’s easy to think that WHAT you deliver to your clients is all that matters.
But according to Guy Bauer, Founder of Umault, a B2B video ad agency, that’s only half of the client satisfaction equation. The other half is something we neglect all the time.
In today’s conversation, you’ll learn:
The hidden reason clients become unhappy, even when you’re delivering great work
What the Domino’s Pizza Tracker can teach us about managing client projects
The unconventional method Guy uses (asynchronous video) to keep client informed during ongoing projects
To see the end results of the projects Logan & Guy reference in this video, you can watch both films, see more short-form videos & sign up to get emails directly from The Client himself right here:
Other Resources Mentioned in Today’s Episode:
Connect with Guy on LinkedIn
Financial Management of A Marketing Firm (Second Edition) by David C. Baker
The Lead Magnet That Pays for Itself w/ Chris DuBois